Welcome to Main Street Living | Lincoln


Main Street Living History


The concept for Main Street Living was conceived in July of 2001. The original idea, discussed over coffee, was to telecast a local Lutheran Church service. Because the cost would be more than one congregation thought they could support, the idea grew to one involving the Lutheran churches around Sioux Falls and finally to include the entire South Dakota District of the Lutheran Church -Missouri Synod.

In the final format the Lutheran Hour Ministries program “On Main Street” was included. This led to the current program title of “Main Street Living.” An initial financial grant from Aid Association for Lutherans allowed for the purchase of editing equipment. Finally, an editing studio was equipped and a contract for the airtime approved. The South Dakota District approved production of the program but did not accept financial responsibility. Main Street Living is a 501 (c)(3), not for profit organization. Main Street Living is operated entirely by volunteers. There are over 100 individuals that work over 4,000 hours per year to produce the program.

The initial program was aired on January 6, 2002. Rev. Vernon Schindler, president of the South Dakota District officiated the first program telecast.

Each one hour telecast costs $1,950. This includes studio rental and airtime. This low cost is the result of a large number of people who donate their time to ensure a quality telecast designed to tell the Good News of Jesus Christ.

The program features an area pastor leading an abbreviated worship service with the confession, absolution, scripture lessons, hymns, creed, and sermon. This segment is specifically designed for the hospital, nursing home, at home individuals and the homebound individual.

The Main Street Choir provides the music. This choir is composed of area musicians from many area churches. Presently there are over 60 singers that come together to record the hymns. Rev. Howard Shane serves as the director with Maxine Farden providing the accompaniment.